For today's tech leaders

Crystallize what you do, educate your market,
and write a category-defining book
that drives insane business results.

Don’t just write a book. Educate your market on the best approach to solving a problem, systemize your unique method, and unlock razor-sharp clarity on your business.

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Empower Your Market
Educate readers about your market
and showcase your unique approach.
Drive Insane Business
Become the defacto choice with the
problem you are solving. 
Become the #1 Author
Position your business as the
leading authority in your category.

Books We've Brought to Life

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“My secret to scaling ProductLed so quickly this past year was The Product-Led Playbook. PLG is complicated and not many people know how to approach it. Once they read The Product-Led Playbook, there's nobody else except us that they want to work with. This book has generated millions in revenue through our client work in less than a year. It's wild. This book has become THE business and Laura was the book architect behind the scenes that made this all possible. If you're lucky enough to work with Laura, hire her. She'll take your book from good to great.”
Wes Bush
The ProductLed Playbook
The Problem

Your market just doesn’t
get what you’re all about…

 You solve a complex problem, but your prospects just don’t understand your unique approach and why it matters. So marketing, selling, and delivering your product are challenging.

Books that don’t educate your market

Your market needs to understand your product and why it’s important. Blog posts don’t go deep enough, and educating everyone using sales calls is inefficient and expensive.

Books that don’t explain what you do as a business

Before prospects can understand your product they need to buy into your unique approach. That’s the first sale to make.

Books that don’t tie to business results

Most people who write books (ahem, Wiley) have zero business sense, so they create books that don’t drive business outcomes. When we build a book together, it will drive insane business sales for you.

Apply for a free book planning session.
The Solution

Here's How to Build Your
Category-Defining Book in 12 Months

We’ve launched 5 category-defining books that have all become instant bestsellers. Turn your expertise into a book with these 3 steps.

Apply for a free book planning session.
Phase One: Identify

Crystallize What You Do

You don’t need to spend months staring at a blank page, wondering where to start. During this phase, we’ll nail down your vision, get hyper-specific about who you’re serving, and sharpen your spiky point of view.  

By the end, you'll have unlocked your genius and understand exactly how this book will fuel your business.

Start Writing Today
Phase Two: Invent

Build The Book

You don’t have to be a great writer, or even a good one, to create a great book.  During this phase, we’ll build the core of your book, find battle-tested case studies to illustrate your results, and actually bring it to life through writing and rigorous editing.

By the end, you’ll have written a bestselling book that’s ready to ignite action in your readers.

Start Writing Today
Phase Three: Activate

Launch The Book

The process doesn’t end when the book is published. You’ve built a thought-leadership system for your readers—it’s time for them to act.

We’ll walk you through our 96-point checklist to use the book in your marketing, sales, and delivery so it’ll simplify how you serve your customers and learn the true ROI of your book.

Start Writing Today
“Laura is an amazing editor. She is wonderful and gets business. She was encouraging and friendly throughout the process, making me feel psychologically safe during a very stressful period of my life.”
Maja Voje
GTM Strategist
‍

Three Key Outcomes

When we work together, you’ll experience these tangible results in just 12 months (or less).

Authority

Create a useful book that people actually want to read.

Education

Teach your market on the best approach to solve a key problem.

Increased Sales

Drive insane business by being the de facto choice to solve that problem.

Want to be our next case study?

Apply for a free book planning session.

Why Founders Choose Us

We’re the best option for 3 reasons.
Apply for a free book planning session

Business-First

We’ll crystallize what you do as a business and ensure we cover it in the book in a way that readers want to engage with.

You Keep All The Rights

This book is yours to give away. You retain full ownership over it and can easily update it in the future.

Our Experience

GTM, SaaS & Tech is our specialty. We’ve done this many times before, so we can help you through this.
Our Team

Who You'll Work With

Laura Kluz


Laura Kluz is a skilled writer who helps founders turn their scattered ideas into clear, powerful words. With a background as an award-winning reporter, she’s collaborated with some of the brightest minds in the GTM tech world, including Wes Bush, Ramli John, and Maja Voje. Laura thrives on making complex concepts simple and impactful, pushing the limits of what’s possible.

“I was grateful to have Laura, who is not only a wizard with words but also understands GTM/SaaS.”
Haris Odobasic
RevOps: Finding Stability in Go-To-Market Chaos

Frequently Asked Questions

I've been working on my manuscript (or it's already done!) Can we still work together?

Absolutely. I can step in at any stage:

‍Draft in hand? We’ll do a quick overview of Phase One (Identify) so we're both crystal clear on your unique point of view, your book's main outcome and the system you're teaching. But most of my work will be in the Phase Two (Iterate).

‍Just an idea? We’ll start in Phase One (Identify) to map your  framework, define your core message and outline your chapters.

How many projects do you work with at once?

To give each author full attention, I cap engagements for Phase One at two books at a time. Since a typical project runs 12–18 months, there’s a thorough vetting process to ensure it’s a great fit from day one.

How much time do you need to dedicate to the project?

Your time commitment shifts with each phase:
‍
‍Phase One (Identify): About a 50/50 split: deep-dive workshops, research, brainstorming and outlining together.
‍
‍Phase Two (Iterate): You lead with drafts and experiments; I provide targeted feedback and help you iterate.

‍Phase Three (Activate): I handle most of the heavy editing; you’ll spend a few hours reviewing, approving and making minor tweaks.

Can you ghostwrite my book for me?

No. This is your story, and you’re the expert. I do sometimes draft sample passages to demonstrate tone or structure, but the bulk of the writing comes from you. My role is to extract and organize your ideas, then polish them into a compelling, business-building narrative.

How long does this process usually take?

From kickoff to final polish, most clients finish in 8–18 months, depending on scope, revisions and author availability.

What is the investment?

Phase One (System/Method/Framework & Outline): One-time fee of $12,000 USD. We co-create your system, define your core components and lock in your genius.

‍Ongoing Retainer: $2,500 USD/month. This starts once Phase One has wrapped. It covers all editing and resources until you launch.
‍
‍Editorial-Only Package: Starting at $6,000 USD, tailored to manuscript length and the depth of edits required.

Start Building Your Book Today

We only have bandwidth for 1 new book project in 2025.
Limited spots available.
Apply Now
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